At frashfresh™, we harness the best of Eastern wisdom and Western science to craft fresh pet food that nourish deeply. With our proprietary blend, NutriAbsorb™ for better nutrient uptake and visible, real-food chunks in every bowl, frashfresh™ nourish pets with food that feels like love, and to make every ordinary moment last a little longer. Read our founder story here.

At frashfresh™, we make fresh pet food for longevity. Not only our recipes are balanced, nutritionally complete and exceed AAFCO requirements, they are also formulated with only essential ingredients to reduce allergy risks. With a single animal protein source, the inclusion of our proprietary blend NutriAbsorb™ for better digestion and nutrient absorption, and the combination of Western science and Eastern therapy, every bite fuels your pet's health with longevity.

frashfresh™ uses only fresh, human-grade ingredients. These ingredients are carefully selected based on their synergistic effect, the nutrient synergy of vitamins and minerals, and the botanical synergy that boosts the pharmacological activity of the added herbs. Our meals are also chunkier so you can see the quality of our ingredients used.

Our frashfresh™ cooked pet food are cooked at a controlled temperature of 90°C—sufficient to eliminate harmful bacteria while preserving the bioavailability of essential nutrients. We do not expose our dog foods to extreme high-temperature cooking, which can greatly diminish their nutrient profile.

At frashfresh™, the food is chunkier for better nutrient and moisture retention. Chunkier textures also promote better digestion, supports dental health, and offers a more satisfying, natural chewing experience for your pet. When meats are too finely ground, they may lose more nutrients during cooking. Pet owners also can't distinguish ingredients, allowing lower-grade meats, fillers, thickeners or by-products to blend in unnoticed.

Every frashfresh™ recipe is meticulously formulated by a team of conventional and holistic veterinarians and nutrition researcher. This expert-driven approach ensures a nutritionally balanced diet tailored for your dog’s optimal health.

Yes, all frashfresh™ recipes are grain-free recipes. 

We use only human-grade ingredients that are supplied to restaurants and butcheries in worldwide, though the final product is intended exclusively for your pup’s consumption.

Our diets are 100% free from preservatives!

All frashfresh™ recipes are single-protein recipes. Do note that our fish recipe contains mussels due to its excellent source of omega-3 fatty acids, glucosamine, and chondroitin for joint health

Like us, our pets need essential vitamins and minerals in the right amounts to stay healthy. In the wild, animals obtain these nutrients by consuming the entire prey, including organs, glands, and hair. With commercially prepared fresh diets, alternative ingredients and dietary supplements are used to prevent deficiencies. For example, in the wild, carnivores get their manganese from hair or feathers. In commercial diets, ingredients like turmeric, ginger, mussels, or manganese supplements are added to fulfil this need (we don’t add “fur or feathers” to our dog food!). Additionally, adding dietary supplements helps exceed the nutritional standards set by AAFCO. Rest assured, we use only human-grade supplements and minerals in our pet food.

Our recipes follow the AAFCO nutritional standards and our recipes undergo testing through nutritional software to guarantee their nutritional content. Complete and balanced means that our recipe meets (and exceeds!) all of the nutritional requirements your pup needs based on the guidelines provided by AAFCO.