For every dog that’s more than a pet. And a reason why frashfresh™ exists.

Forever, if I could.

That’s what I whisper every time I look at Toby.

He’s older now. A little slower getting up. A little stiffer in the mornings. Still wags his tail like he did when he was a puppy. Still looks at me like I’m his whole world.

I just wish I’d fed him better, sooner.
Back then, I didn’t know any different. And when I digged deeper, I turned to the “fresh food” brands everyone was raving about. It felt hopeful… until I received the first delivery.

What I saw looked nothing like real food. A brown, mushy block. Smelled off. Nothing identifiable. It didn’t look like food. It didn’t feel like love.

So I started cooking for Toby myself. Not out of some grand plan — just love, guilt and hope. And he changed. Brighter eyes. Lighter steps. That spark came back. Not a miracle. Just real food. Real care.

If I’d done it sooner… maybe I could’ve bought ourselves more time.
More belly rubs. More ball chases. More ordinary, beautiful days.

That’s why I started frashfresh™ with a team of experts in holistic pet health - one’s an expert in Eastern healing therapies, the other a trusted vet-turned-confidant. Together, we teamed up with responsible farmers all around the world. And we set up a first class AVS-certified facility in Singapore to craft fresh food that truly heals from the inside out.

And that’s how frashfresh™ was born. Not from a business plan.
But for Toby.
For every dog that’s more than a pet.
For anyone who’s ever whispered:

"Forever, if I could."

With love,
From a fellow pet owner who would give anything for one more ordinary day.